[we are PlanB] 

Manuella and Gauthier had a career in category leading companies (Le Soir & ELLE Belgium for her, Young & Rubicam and Space for him). Working in advertising, media, news brands and magazines, they have been confronted with a world in "constant beta" and clients/audiences expecting permanent change. PlanB was born from this common view that brands need to be agile again, advertising content needs to be attractive to counter avoidance.

PlanB Agency is providing complete services :

- Deep dive into brand's situation & problematics

- Strategy including target understanding/insight, market/category disruption

   & media impact management

- Creation & creative deployment

- Execution & Production

- Specific social media approach

 

Manuella Damiens

​20 years of copywriting and concept creation/execution including : journalism, social trends reporting, target understanding articles, brand content, magazine creation, movie scenarist, film production and film directing

Gauthier De Jonghe

18 years of brand and advertising strategy including : consumption behaviour understanding, target analysis, category crunching, message & creative strategy, media strategy, concept deployment and  creative media approach

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