We are PlanB
20 years of copywriting and concept creation/execution including : journalism, social trends reporting, target understanding articles, brand content, magazine creation, movie scenarist, film production and film directing
Content & creation
Gauthier De Jonghe is a creative strategist (18 years @ Young & Rubicam, SPACE). Analysing behaviours, building a strong strategy, choosing the right media.
Manuella Damiens is a journalist (20 years @ Le Soir, ELLE).
Telling a story, convincing
a target, connecting people.
18 years of brand and advertising strategy including : consumption behaviour understanding, target analysis, category crunching, message & creative strategy, media strategy, concept deployment and creative media approach
Strategy & insight
Joined by a graphist and a team of free-lance experts, they combine their skills in a flexible, agile, modern project. Being concrete but creative, creative but concrete.