[we are PlanB]
PLAN A: Manuella Damiens is a journalist (20 years @ Le Soir, ELLE). Telling a story, convincing a target, connecting people. Gauthier De Jonghe is a creative strategist (18 years @ Young & Rubicam, SPACE). Analysing behaviours, building a strong strategy, choosing the right media.
PLAN B: Joined by a graphist and a team of free-lance experts, they combine their skills in a flexible, agile, modern project. Being concrete but creative, creative but concrete.
20 years of copywriting and concept creation/execution including : journalism, social trends reporting, target understanding articles, brand content, magazine creation, movie scenarist, film production and film directing
Content & creation
18 years of brand and advertising strategy including : consumption behaviour understanding, target analysis, category crunching, message & creative strategy, media strategy, concept deployment and creative media approach
Strategy & insight